Agricultural Bank of China Linshu County Branch: Financial support for 'small sweet potatoes' to excel in' big industries'

On October 21st, it was reported that the eastern three mountains of Qingyun Town, Linshu County, Linyi City have abundant sunshine and rainfall, making it the main production area of the national agricultural geographical indication "Linshu Sweet Potato" and a high-quality agricultural product supply base in the Yangtze River Delta. In recent years, Agricultural Bank of China's Linshu County Branch has fully leveraged its advantages of being rooted in rural areas and close to agriculture, rural areas, and farmers to empower finance and help improve the quality and efficiency of the sweet potato industry. As of the end of September, the branch has issued a total of 646.85 million yuan in agricultural loans, an increase of 180.11 million yuan from the beginning of the year, serving 1915 households and injecting strong momentum into increasing farmers' income and agricultural efficiency.

Sweet potato cultivation, finance, live water injection into the fields

Walking into the fields of Donglei Guanzhuang Village in Qingyun Town, brightly colored sweet potatoes roll out from the soil and fill the ridges of the fields. Numerous workers sort, select, package, and load sweet potatoes. Some are transported to storage cellars for storage, while others are transported to deep processing enterprises. The fields are bustling with activity.

Thanks to our Agricultural Bank, we have provided financial support for the cultivation of sweet potatoes. This year, the planting area of sweet potatoes has reached more than 200 acres, with a total output of over 1.4 million kilograms, "Wang Hongxing said gratefully from the field.

Relying on advantageous products such as "Qilu Fumin Loan" and "Merchant e-Loan", the customer manager of Agricultural Bank of China Linshu County Branch conducted in-depth research on rural farmers, and met the differentiated financial needs of melon farmers through simplified procedures and on-site loan processing.

Technology empowers the widespread extension of financial services

The Agricultural Bank of China's e-butler has received 20000 yuan. "The voice broadcast prompts that Li Shouyu's customer payment has been received. During the peak season of sweet potato sales, his phone would frequently sound a notification sound indicating successful payment. No matter what payment method the customer uses, they can scan the payment code and the funds can be directly transferred to their Agricultural Bank of China card. He also opened mobile banking, which allows him to check account balance and transaction details anytime and anywhere. When making payments to customers, he only needs to enter the other party's account information and amount, and the remittance can be completed within seconds, and the whole process is free. This safe, fast, and convenient financial service experience has earned Li Shouyu endless praise.

Agricultural Bank of China Linshu County Branch actively promotes electronic financial service tools such as aggregation codes, mobile banking, and WeChat banking to improve the quality and efficiency of financial services for agriculture, rural areas, and farmers.

In the future, Agricultural Bank of China's Linshu County Branch will continue to uphold the concept of "rural revitalization, finance first", deepen cooperation and exchanges with the sweet potato industry, and provide more comprehensive, efficient, and convenient financial service support for sweet potato growers and enterprises through measures such as continuously innovating financial products, optimizing financial services, and strengthening technology applications. It will effectively help "small sweet potatoes" to become a "big industry", polish the golden signboard of the national geographical indication agricultural product "Linshu sweet potatoes", and promote the comprehensive development of the rural revitalization leading strategy.